A quick history so far:
- Formerly called Froogle, Google Product Search and Google Products, the service allowed users to search for products on online retail websites as well as being able to compare prices.
- Renamed as Google Shopping in 2012, the service changed to a paid listing model. Merchants would have to pay to list their products within Google Shopping. This service was only rolled out in Spain early 2013.
Google Shopping in Spain
Paid listings for Google Shopping in Spain only went live in February this year. On a local level, a quick search for "camisetas" (t-shirts) on Google.es and then shopping (location Malaga) gives me a lot of products but the majority seem to be from the large online retailers rather than local merchants.
Results were from merchants such as SurfStitch.com, Nike.com, Spartoo.es, Zalando.es and keller-sports.es. Interestingly, the Adwords listings through Search came from many different retailers. Reading through some available results, the numbers look interesting and are expected to increase, especially in relation to Google Shopping through mobile devices on a local level.
Latest Update:
This month (Oct 2013), Google announced Shopping Campaigns, designed to make it easier for advertisers to manage PLAs (Product Listing Ads).
Several important features of the new update:
Results were from merchants such as SurfStitch.com, Nike.com, Spartoo.es, Zalando.es and keller-sports.es. Interestingly, the Adwords listings through Search came from many different retailers. Reading through some available results, the numbers look interesting and are expected to increase, especially in relation to Google Shopping through mobile devices on a local level.
Latest Update:
This month (Oct 2013), Google announced Shopping Campaigns, designed to make it easier for advertisers to manage PLAs (Product Listing Ads).
Several important features of the new update:
- Feed data will now be visible from within AdWords
- Advertisers will be able to see attributes (product category, product type, brand, condition, Adwords item id) within their Google Merchant feed
- Updated reporting features will allow advertisers to view performance by product or product attribute
Future Changes?
According to Google, Impression share columns and a bid simulator will be added soon. All the new features are being rolled out in the US this year and internationally next year. Interesting times ahead.
According to Google, Impression share columns and a bid simulator will be added soon. All the new features are being rolled out in the US this year and internationally next year. Interesting times ahead.
Here's Google's latest video to explain the service: